F R A N C E S C A    M O R R E L L

Francesca is a lifestyle, fashion, brand, product and travel photographer based in the UK.

Not only providing photography, but with concept creation, creative direction, and photoshoot logistics throughout the UK and internationally. Creating both relatable and aspirational content delivering brand driven strategies, I am your content and marketing partner who’s invested in your brand as much as you are.

My career started as an in house photographer at a fashion and lifestyle wholesalers, working with a multitude of brands I grew up admiring. I worked across board in both the marketing and e-commerce teams before going full time into freelance photography and creative director. I understand all the cogs and the teams that fit together to make a company and a great marketing campaign.

With both in house experience and my BA (Hons) Photography degree from Falmouth University, I know how to strategise photography to enable marketing and always shoot with different platforms, strategic campaigns and eye catching imagery in mind as the end goal.

From strategy driven product selection and styling, model selection, seasonal content planning, marketing strategies, location scouting, product drop timescale, pose planning and creative directing, weather and tide times with models and teams availability, time scheduling for the shoot, through to directing on the shoot and the final photo and editing selection with multiple marketing channels in mind; I am your go to to run your campaigns from the initial ideas through to completion.

Working within both the high end, editorial fashion, through to product lead campaigns to lifestyle and the travel sector, I work both within a lifestyle and studio environment, creating content for a variety of marketing purposes including, but not limited to print, social & web.

Working closely with you and the brands, to tell your story, and bring your visions to fruition. 

Francesca is a skier, surfer, hiker and a lover of fashion.

Contact – francescamorrellphotography@gmail.com